"Stop commuting, start driving," says the voice-over in this new TV spot for General Motors Corp.'s new Oldsmobile Alero sporty sedan and coupe, breaking Sept. 1. Leo Burnett
USA, Chicago, created the edgy, $35 million campaign. Teaser spots broke earlier this month urging consumers to enjoy their drive home. Print breaks in September monthlies and newsweeklies Aug. 31.