TV Spots of the Week | Media Player

HARD ENGLISH WHERE IT HURTS

And Other Current TV Commercials of Note

Published on .

Macintosh
Hard English
Client: New Roc
Brand: New Roc Entertainment Center
Title: "Ouch"
Agency: re:think group, Stamford, Conn.
A tough cookie of a pool player demonstrates how to cue up an unwanted advance.

Brooklyn Farewell
Client: Nike
Brand: Nike/Jordan
Title: "Yes Mars"
Agency: Wieden & Kennedy, Portland, Ore.
In a reprise of his Mars Blackmon role from She's Gotta Have It, Spike Lee bids a Brooklyn farewell to Michael Jordan as the shoe mogul retires yet again.

Infectious Message
Client: Novartis
Brand: Lamisil
Title: "It's Alive"
Agency: Deutsch
Get up close and personal with a toenail. Meet a toenail disease agent. Watch the cute little bugger die a horrible death.

WEEK'S MOST REMEMBERED SPOT
Bread
Client: Subway
Brand: Subway Sandwiches
Title: "Ital Herb & Cheese"
Agency: Euro RSCG MBVMS Partners

Singing the praises of sandwich bread is this well-remembered spot from Subway sandwich shops. This spot received the highest consumer recall score for the period of March 31 to April 13 in the bi-weekly Intermedia Advertising Group survey.

Candy Torture
Client: Mars' Masterfoods
Brand: Pop'ables
Title: "Ouch"
Agency: BBDO Worldwide, New York
The pained sound effects are even better than the visuals in this spot documenting the mutilation of a candy bar into a new product.

The Headache
Client: Whitehall-Robbins
Brand: Advil
Title: "One Big Talker"
Agency: Young & Rubicam, Toronto
A commercial so boring it gives you a headache -- but of course that's the point.

Boot Beach
Client: Red Wing
Brand: Red Wing Shoes
Title: "Beach"
Agency: Colle & McVoy, Minneapolis, Minn.
This is a beach whose visitors take thier boots seriously.

Sweet Claymation
Client: Hershey Foods Co.
Brand: Reese's Pieces
Title: "Center of Attention"
Agency: DDB, Chicago
A drawing comes to life as a wild candyland fantasy starring Reese's chocolate-peanut butter pieces and host of claymation characters.

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