Hardee's eyes local agencies

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Hardee's Food Systems, Rocky Mount, N.C., may expand the duties of two longtime regional shops in the wake of cutting ties this week on its $50 million creative account with Leap Partnership, Chicago. The agencies in line for more work are Jordan Associates, Oklahoma City, and Lewis Advertising, Rocky Mount. The struggling burger chain will use work from Leap, its second agency in two years, as it decides whether to conduct an external review, a spokeswoman said. No timetable has been set for a review.

Copyright November 1999, Crain Communications Inc.

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