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Hardee's picks Angotti for creative

Published on .

CKE Restaurants' Hardee's Food Systems, Rocky Mount, N.C., awarded the national creative portion of its $100 million account to Angotti, Thomas, Hedge, New York following a four-month review. The first work for Hardee's will break in late April. Finalists included Leap Partnership, Chicago, and Publicis/Bloom, New York The review was handled by a consultant, Strategics, Los Angeles. Incumbent Team One Advertising, El Segundo, Calif., withdrew from consideration.

Copyright February 1998, Crain Communications Inc.

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