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Hardee's picks singers for new ads

Published on .

Hardee's Food Systems, Rocky Mount, N.C., named the singers in its new $100 million campaign that launches March 6. Lou Bega, Boys II Men, Lace and the pairing of Smokey Robinson and Vonda Shephard will each sing original music and lyrics in their respective, distinctive styles. Johnson/Ukropina Creative Mar-keting, Irvine, Calif., developed the campaign.

Copyright March 2000, Crain Communications Inc.

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