Straw-Mouthed Girl |
Brand: Hardees Double Burger
Title: "Straw Girl"
Agency: Mendelsohn/Zien, Los Angeles
In a straightforward ad-as-carnival-geek-show act, Hardees lets us watch an attractive women cramming her mouth full of plastic straws. Very tiny screen type warns viewers: 'Demonstration only. Do not attempt.' So how many children do YOU think will be cramming their cheeks full of plastic straws after they see this one?
Break-Dancing Santa |
Marketer: Circuit City
Brand: Circuit City
Title: "Dancing Santa"
Agency: Doner Advertising, Southfield, Mich.
The ad agency that gave us the dancing octogenarian 'Mr. Six' for Six Flags theme parks now gives us a break-dancing Santa Claus for Circuit City. And we must say, old Kriss Kringle certainly gets the moves on, heavy boots and all.
Dead Sports Fan |
Agency: BBDO, New York
This commercial stars a dead sports fan. We watch him get killed and then ascend to heaven -- which looks exactly like his living room with a DirecTV feed pumping 40 NBA games a week to his TV screen. Talk about programming to die for.
Restaurant Games |
Brand: Nintendo DS
Agency: Leo Burnett USA, Chicago
Aimed at hard-core gamers, Nintendo's new TV ads hype its just-released Nintendo DS, the new handheld gaming system that includes wireless communications. Individuals who are so disposed can walk through daily life text chatting and playing games anywhere -- including restaurants -- with other owners of the same wireless model.
Dave Thomas Lives|
Marketer: Wendy's International
Agency: McCann Erickson
Consigning its odd and short-lived 'Mr. Wendy' character to the debris heap, the restaurant chain has returned to the best Mr. Wendy its ever had -- founder Dave Thomas. Dead but not forgotten, Mr. Thomas is shown in a collage of snapshots to once again rule as Wendy's premiere advertising icon.
Spy vs. Spy|
Marketer: Mountain Dew
Brand: Mountain Dew
Agency: BBDO, New York
Back to stalking each other as ineffectively as ever are the 'Spy vs. Spy' protagonists. They're not competing for hidden microfilm or secret codes but rather a cool can of Mountain Dew. A real dynamite spot.
Brand: Peugeot 407 SW
Agency: BETC Euro RSCG, Paris
Produced for the French market, this spot clogs the roads with toy cars of regular car size, some of them with gigantic windup keys. Others park in garages that are actually large cardboard and cellophane toy boxes. The point, of course, is that the Peugeot 407 SW is the only REAL vehicle out there.
Suction Salesman |
Brand: Dyson Vacuum Cleaners
Agency: Fallon, Minneapolis
Peter Dyson relates how he spent 14 years designing the Dyson Cyclone vacuum cleaner, which, he says, generates '100,000 times the force of gravity to spin the dirt out of the air.' And regardless of what it actually DOES, the product looks great. In fact, a Dyson Cyclone was just added to the design collection of New York's newly reopened Museum of Modern Art.