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More Hardee's switch to Carl's Jr

Published on .

CKE Restaurants, Anaheim, Calif., is converting Hardee's restaurants in the Witchita Falls, Texas-Lawton, Okla., market to its Carl's Jr. brand. Similar Hardee's conversions were done earlier in Oklahoma City and Peoria, Ill. All converted units feature Hardee's breakfast. Creative to support the conversion is from Carl's Jr. agency Mendelsohn/Zien, Los Angeles.

Copyright February 1998, Crain Communications Inc.

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