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HARLEY-DAVIDSON LAUNCHES WINTER CLOTHING LINE IN BRAZIL

Published on .

(Aug. 22, 2001) SAO PAULO -- Giovanni, FCB, Sao Paulo, has created a campaign for the new Harley-Davidson winter clothing and accessories collection in Brazil, which features the tagline "Because your personality doesn't change in the winter."

The first of four double page print ads shows a guy who's been tattooed with the emblem from his jacket and the headline: "Monogamist Harleyist."

Other ads will be seen in women's magazines. -- Claudia Penteado

Copyright August 2001, Crain Communications Inc.

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