The move is a welcome boost for Mode which has been hit during the past year by stiff competition from Marie Claire, Elle and Vogue. The announcement follows the decision by ACP and French publisher Hachette Filipacchi three months ago to quit their agreement to jointly publish Elle in Australia. Hachette has now established its own offices in Sydney to publish independently Elle and other titles.
Media directors of major advertising agencies have welcomed the appearance of Harper's Bazaar, saying the new title will attract a stronger international client base that would appeal to the AB reader than was possible with Mode, which was directed at the Australian market.
The editor of Mode, Karin Upton Baker, will edit the combined magazine, whose title is expected to be announced in September.
Copyright July 1997, Crain Communications Inc.