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Harris Black opens interactive division

Published on .

Market researcher Harris Black International, Rochester, N.Y., opened Harris Interactive, a new division specializing in data collection methodologies online. It will oversee Harris Poll Online, an online poll done in conjunction with the researcher's telephone-based Harris Poll. It will also manage a cooperative online panel of more than 1.5 million households, many of which it recruited through its Web site.

Copyright January 1999, Crain Communications Inc.

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