An online holiday shopping survey, released by Amazon.com and Harris Interactive, a market research company, find women turning to the Internet in record numbers to solve their holiday buying needs. The survey found that nearly three-fourths of Internet users (72%) would use the Internet to buy or research holiday gifts this year, up from only 39% for the 1998 holiday season. In addition, 23% of consumers will use the Internet to purchase at least one holiday gift apiece this year, a 188% increase from the 8% of Internet users who bought online last year. With an estimated online population of 100 million American adults (Source: The Harris Poll, October 1999), this represents more than 72 million online shoppers, 23 million of whom will make online purchases. The survey finds online holiday sales this year are projected at more than $8 billion.
Copyright November 1999, Crain Communications Inc.