Harris Black International, Rochester, N.Y., on Feb. 24 will unveil Intermedia Pulse
, a syndicated online research service that draws from a pool of 2.5 million online consumers. Marketers will be able to access the service online and tap into data such as category-product purchasing behaviors, advertising effectiveness and media usage patterns. Harris Black will announce the new service at the American Association of Advertising Agencies media conference in New Orleans.
Copyright February 1999, Crain Communications Inc.