HARRY POTTER CONJURES PUBLISHING RECORD IN THAILAND

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BANGKOK -- Nanmee Books Co., holder of the Thai-language publishing rights to the Harry Potter series, says it is planning the release of the series' fourth book, Harry Potter and the Goblets of Fire, by mid-year with an initial print run of 100,000 copies.

This would be the largest initial print run ever for a translated book in local publishing history, where production of 3,000 to 5,000 copies is considered standard.

Thais are not traditionally known as avid readers of books, and even the most successful original Thai-language books rarely sell more than 100,000 copies altogether and rarely require several editions.

The company came to its decision after the previous three books about the boy wizard were all released with initial print runs of 10,000 copies each, but have since sold a combined total of well over half a million.

The first book, Harry Potter and the Philosopher's Stone, is now in its 12th edition with 200,000 copies sold, according to Nanmee Books. -- Thomas Schmid

Copyright May 2001, Crain Communications Inc.

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