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HARTE BUOYS DIRECT MARKETING ARM

By Published on .

Harte-Hanks Communications, a San Antonio-based media owner, acquired Steinert & Associates, New York, in a bid to expand its direct marketing capabilities.

Steinert & Associates will continue to offer direct marketing services out of its New York offices to the financial services and telecommunications industries. A division of Harte-Hanks, Harte-Hanks Direct Marketing, specializes in those areas and will collaborate with the addition, allowing Steinert to partake of Harte-Hanks' analytical and database application services.

Richard Hochhauser, president-CEO of Harte-Hanks Direct Marketing, said the acquisition bolsters the company's strategic marketing and creative components.

Jan Steinert, founder of Steinert & Associates, will remain president-CEO

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