Harte-Hanks, Abacus join forces

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Harte-Hanks Direct Marketing, New York, and Abacus Direct Corp. are joining forces in a strategic alliance offering shared clients the services of both companies. Abacus will offer Harte-Hanks clients access to its transactional database and its analytical modeling tools, while Harte-Hanks can provide Abacus clients with the ability to build and implement integrated database and direct marketing programs.

Copyright February 1999, Crain Communications Inc.

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