Harte-Hanks in Asia pact

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Direct marketer Harte-Hanks Communications, San Antonio, Texas, created a strategic alliance with Singapore-based WP Group to reach Asian markets. The two companies will share customers and response management technologies in the U.S. and in the nine countries where WP Group has clients. Harte-Hanks also works with Tele Support Services, Hasselt, Belgium, to service accounts in Europe.

Copyright May 1997, Crain Communications Inc.

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