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HARTE-HANKS TO USE E-DIALOG E-MAIL TOOLS

Published on .

(June 12, 2001) -- Direct and relationship maketing agency Harte-Hanks, San Antonio, is partnering with e-mail marketing company e-Dialog in an effort to expand its e-mail capabilities.

The alliance enables Harte-Hanks to use the services of Lexington, Mass.-based e-Dialog, a full-service company that plans, creates, deploys and tracks personalized e-mail campaigns. Through the partnership, Harte-Hanks aims to integrate outbound e-mail with other media to offer clients direct and interactive marketing programs. -- Cara Beardi

Copyright June 2001, Crain Communications Inc.

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