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Harte-Hanks wins Web assignment for Celebrex

Published on .

Joint marketers Pfizer and Pharmacia Corp. have given their Web site strategy account for hot-selling arthritis drug Celebrex to Harte-Hanks, Interactive Lake Katrine, New York. Online Communications, Chicago, was the previous agency and launched the site, celebrex.com, after the drug came on the market in early 1999. Harte-Hanks, which won the business in a review, has begun developing strategy and is expected to launch a site redesign next year.

Copyright December 2000, Crain Communications Inc.

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