New Harvest Burger effort

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Worthington Foods, Worthington, Ohio, marketer of the Morningstar Farms brand of meat alternatives, said it will launch its first network TV campaign to highlight the fact it has purchased the Harvest Burger brand from Archer Daniels Midland Co., Decatur, Ill. The $4 million effort was produced by Fahlgren, Dublin, Ohio, and will run primarily on public affairs programming, including NBC's "Meet the Press" and CNN's "Moneyline." Jones & Thomas, Decatur, Ohio, is the media buying agency.

Copyright December 1998, Crain Communications Inc.

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