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Hasbro consolidates U.S. toy biz at DDB

Published on .

Hasbro consolidated advertising duties for its U.S. toy division with DDB Worldwide, executives familiar with the decision said. Shops that shared the estimated $100 million account included Grey Worldwide, Griffin Bacal (a division of DDB) and Rotter Kantor, all New York. It was unclear at press time if media duties, which have been handled by OMD and Grey's MediaCom, will shift. Hasbro didn't return calls for comment.

Copyright November 2000, Crain Communications Inc.

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