TORONTO--Hasbro Interactive has delivered its e-mail games to Canada with 8,000 give-aways "to start at the grassroots" and introduce the new versions of Scrabble and Battleship. "It's new technology. It's about getting people to understand what it is and how simple it is," says Joan Ramsay, marketing and sales director for Hasbro Interactive Canada. Print and radio ads from Palmer Jarvis DDB
, Toronto, backed the Toronto give-aways but now make way for national point-of-purchase promoting the $13 games. A new radio campaign is expected later in the year. Players e-mail moves back-and-forth to each other through a dedicated Hasbro server, which captures their e-mail addresses for possible use in direct marketing later.
Copyright April 1999, Crain Communications Inc.