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Hasbro turns to Grey for $20 mil-plus account

Published on .

Hasbro has chosen Grey Advertising, New York, for its $20 million-plus Micro Machine assignment, which includes "Star Wars" licensed products and other toys. The previous agency was Towne, Silverstein, Rotter, New York. Also, the estimated $8 million Pound Puppies assignment has been assigned to Jordan McGrath Case & Partners, New York, from TSR, New York.

Copyright January 1999, Crain Communications Inc.

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