The restructure only affects creative and account management. No local agency relationships are immediately affected. In the U.K., for instance, Burkitt DDB, formerly Griffin Bacall, continues to handle the U.K. business.
Hasbro says the move follows Hasbro's decision to resource additional creative work from the U.S. together with demands brought by Hasbro's ever-changing toys, games and lifestyle products portfolio.
Copyright October 2000, Crain Communications Inc.