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HATCHING A NEW CEREAL

Published on .

Booming footsteps and looming shadows start off this spot for Quaker Oats' Dinosaur Eggs oatmeal (see story on opposite page), in which dino eggs "hatch" in oatmeal after hot water is poured on them. The commercial breaks Sept. 1 from Foote, Cone & Belding, Chicago. The theme line for the Quaker Oats Co. cereal is "So good, it will make every bowl extinct."
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