Havas bought Snyder last September in a $2.2 billion merger that turned the French group into the world's fourth-largest consolidated advertising group. That transaction covered 100% of Snyder's common stock -- including the Arnold Worldwide creative network as well as marketing services networks Bounty and Brann Worldwide -- but did not cover all tracking stock in Circle.com, traded on the Nasdaq exchange.
Havas Advertising Chairman and CEO Alain de Pouzilhac says the Circle.Com acquisition is part of a wider strategy of delivering interactive communications capabilities as a part of an integrated communications offer.
For more details, see full story on adageglobal.com.
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