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Published on .

(April 12, 2001) -- As expected, Havas Advertising, Paris, bought McKinney & Silver, Raleigh, N.C., from troubled parent MarchFirst. McKinney will retain its name and be housed under Havas' Arnold Worldwide Partners network. In the U.S., McKinney's sibling agencies will be Arnold Worldwide, Boston, and Jordan McGrath Case & Partners, New York.

McKinney CEO Don Maurer said, "What this gives us is tremendous access to global resources through the Arnold network."

The agency's management will report to Arnold Chairman-CEO Ed Eskandarian. Terms of the deal were not immediately determined. -- Laura Petrecca

Copyright April 2001, Crain Communications Inc.

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