So how did he get the job?
On July 14, his new boss, Vincent Bollore, told Le Monde Havas, because it has many advertising talents in-house, can afford to appoint a pure manager. Technically, Mr. Wahl is a managing director, like the other Euro RSCG Worldwide executives (Mercedes Erra, Stephane Fouks, Remi Babinet and David Jones) who now have that title. But unlike them, he has what one executive calls "signing powers." This executive said "He's not going to be a client-facing person. ... Bollore's not going to be attending roadshows and speaking to analysts. It'll be Wahl."