Three San Francisco Shops to Operate Under Euro RSCG Banner

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NEW YORK (AdAge.com) -- Havas' Euro RSCG Worldwide intends to consolidate its West Coast operations into a single unit, part of the agency network's ongoing reorganization plan.

Euro RSCG Worldwide has three San Francisco offices: Euro RSCG; Black Rocket Euro RSCG; and Brann Worldwide, the direct- and database marketing company that in 2003 was merged into Euro by Havas. Employees of each agency will in the coming months move into a downtown San Francisco office developed for Havas sibling Arnold Worldwide, which closed following the dot-com bust.

Reporting to Ron Berger
The new entity will operate under the Euro RSCG Worldwide banner, and report into Ron Berger, CEO of Euro RSCG MVMBS Partners, New York. "This is something we want to accomplish and are having discussions to get it done," Mr. Berger said.

Euro RSCG Worldwide is reorganizing its offices to operate multiple marketing disciplines under a single profit and loss statement on a market-by-market basis.

Specifics of the San Francisco integrated management team are still being worked out, including exact titles, but it is likely to be headed by Black Rocket President John Yost and Creative Director Steve Stone, along with James Hipkin, Brann's president.

Euro RSCG in February 2001 purchased a majority stake in Black Rocket. The agency's fate has been the subject of much speculation following departure in November 2003 of one of its top accounts, Yahoo!, after nine years.

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Alice Z. Cuneo contributed to this report.

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