Havas creates $4.6 bil media buyer

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Havas Advertising, Paris, the world's eighth-largest advertising organization, is merging its media operations with Media Planning, Spain's leading media independent, in an effort to catch up with other holding companies that already have established branded global media specialists. The agency resulting from the merger agreement signed this week will operate under the Media Planning brand. Headquartered in Madrid, it claims billings of about $4.6 billion.

Copyright March 1999, Crain Communications Inc.

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