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Havas nears deal to buy SFM Media

Published on .

SFM Media, the largest U.S. media independent, is said to be getting close to a deal to be acquired by Paris-based Havas Advertising. Both sides admit they have been in talks for about a year but deny an agreement is imminent. Most of SFM's billings come from clients of Havas subsidiary Euro RSCG, including MCI Communications Corp.

Copyright November 1997, Crain Communications Inc.

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