Havas Advertising, Paris, saw gross income jump by more than 38% to $1.2 billion in 1999, as billings topped $8 billion, according to preliminary financial information released today. Havas said 24% of billings came from France, 35% from the rest of Europe, 31% from the U.S. and the rest split almost evenly between Asia and Latin America. The growth in billings is attributed to two factors--internal growth of 12.7% coupled with an aggressive international acquisition plan that saw Havas add more than $285 million in gross income. Havas owns the Euro RSCG Worldwide
network and operates a number of smaller agencies under its Campus and Diversified Agencies networks. It also operates Media Planning, a media group. At French rival Publicis, consolidated 1999 revenue climbed 25% to $6.85 billion last year. The rise was equally divided between internal growth, with a 12% increase, and external growth from international acquisitions, which grew by 13%, the company said. Both Havas and Publicis embarked on aggressive global expansion campaigns in 1999.
Copyright February 2000, Crain Communications Inc.