Advertising sources said prospective partners numbered more than three. Group officials had previously said a buy out of an agency had not been excluded, but that since reducing group debt was a priority, a partnership was being considered more carefully. "The price would really have to be right" to opt for a buy out, one group official noted.
Meanwhile, separate partnership talks are still underway with Andersen Consulting, with an agreement said to be very near. Under that anticipated non- equity alliance, the two groups hope to provide clients with a rounded-out offer to provide information management as well as marketing and communications.
Copyright October 1997, Crain Communications Inc.