Messner, McConnaughy Tatham Form Two Networks

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NEW YORK (AdAge.com) -- Havas Advertising split Euro RSCG Worldwide into two separate networks in North America.

Messner Vetere Berger McNamee Schmetterer Euro RSCG becomes Euro RSCG MVBMS Partners, headed by CEO Ron Berger, and will include eight Euro RSCG marketing services companies.

Euro RSCG McConnaughy Tatham becomes Euro RSCG Tatham Partners, headed by CEO Gary Epstein, and will include the remaining Euro RSCG marketing services companies.

Bob Schmetterer remains chairman-CEO of Euro RSCG Worldwide.

Outside the U.S., the marketing services agencies will continue to be part of Euro RSCG Marketing Services.

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