Persistent rumors had circulated that Carlo - who officially left his post at BDDP late last year - would join Havas Advertising when the considerable management reshuffle that brought American Bob Schmetterer to oversee Euro RSCG's European operations was revealed last month.
In his new role, the 51 year old Carlo will be involved with virtually all of the group's advertising units, both in France and abroad. He also becomes a member of the Havas Advertising board of directors. Carlo began his career at Havas Conseil.
He will take up his new position on April 14.
Copyright April 1997, Crain Communications Inc.