Havas Worldwide is continuing to shake up the management ranks, naming Tim Maleeny chief strategy officer in the agency's New York office.
He replaces Tom Morton, who left in March to join the newly-established Big Apple outpost of Omnicom Group's Goodby Silverstein & Partners.
Mr. Maleeny is making the jump to Havas from WPP's Ogilvy, New York, where he had been since 2009. There he ran the agency's strategic planning department. Mr. Maleeny has held a variety of roles in his career, including copywriter, producer, account director, and strategic planner. Prior to Ogilvy, Mr. Maleeny held a strategy role at Publicis & Hal Riney, and earlier in his career had roles at WPP's Cole & Weber and Y&R.
He also has a passion for book-writing, mystery novels specifically, and is a published author.
In addition to running strategy for the New York office, Mr. Maleeny, along with James Lou, will serve as co-chief strategy officer for the Havas network's North American operations. Mr. Lou came to Havas in late 2011 from his post as DDB's U.S. strategy officer. Mr. Maleeny will oversee Havas' planning department, and will help serve clients such as Dos Equis, New York Life, Charles Schwab, Merck and IBM, among others.
The move is the latest in a slew of hires that Havas Worldwide (formerly Euro RSCG) has made since global president Andrew Benett took the helm in January. Since his arrival he's been focused on recasting the management ranks and getting the agency more competitive as it goes up against global networks in new business pitches.
Mr. Benett hired Matt Weiss, an alumni of McCann and Kirshenbaum, as global chief marketing officer. Last month he recruited former R/GA exec Sean Lyons to run Havas' digital operations across the global network. Earlier in April Mr. Benett named Vin Farrell -- also a veteran of Interpublic's R/GA -- as Havas' global chief content officer.
"We're growing in many directions as we further improve and expand our offering to clients across such areas as digital, social, content, and data," said Mr. Benett in a statement. "It's imperative to have really strong strategic thinkers underlying everything we do—and Tim is someone who can look at trends in technology, consumer behavior and clients' industries and know where things are headed."
"Havas Worldwide New York is on a strong trajectory right now, building on its new business momentum and successes, and I look forward to being part of that energy," said Mr. Maleeny.