Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hawaiian Punch goes to FCB and Y&R

Published on .

Dr Pepper/Seven Up, Plano, Texas, awarded creative and media duties for Hawaiian Punch to roster agencies Foote, Cone & Belding, Chicago, and Young & Rubicam's media buying division Media Edge, respectively. The brand, acquired in April from Procter & Gamble Co., was formerly handled by N.W. Ayer & Partners, New York, and, briefly, by Ayer sister shop D'Arcy Masius Benton & Bowles. Spending could not be determined. The first effort will be a holiday promotion, a Dr Pepper/Seven Up spokeswoman said.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: