Operated by AK Media/Airport, a unit of Ackerly Media Group, the HDTV screens at National are called "digital dioramas." There will be 10 at National and another 10 are planned for Dulles International Airport this fall.
The large screens, located near security check-in areas, baggage claim and airport entries, play a 1-minute loop incorporating several 15-second spots, and a promotion for the medium itself.
AK Media National Sales Director Jeff Brickman said the pattern could change depending upon advertiser demand.
AK Media is charging $3,000 per month per screen for a 15-second spot, with advertisers for now required to buy a $220,000 package that includes all the screens as they are rolled out.