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Head heads to M&C Saatchi

Published on .

Head Holdings of Vienna appointed M & C Saatchi, London, to handle a new $40 million global advertising account for its Vienna-based tennis, skiing and aqua sports company, HTM Sport-und-Freizeitgerate. Previously the company used a variety of local agencies in individual countries. Head Holdings acquired HTM from Austrian tobacco monopoly Austria Tabac last month. HTM will use advertising and promotion involving tennis stars Andre Agassi, Thomas Muster and Goran Ivanisevic.

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