New head of MTV Asia Online

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SINGAPORE--MTV Asia Online has named Cindy Wu general manager of its music site, which is developing localized Web sites for young Asians throughout this region. She will be based in Singapore.

Before joining MTV, Ms. Wu was exec VP-publishing for International Data Group (IDG) in China, where she was responsible for developing business plans and executing marketing and sales strategies.

MTV Asia Online is a joint venture of MTV Networks and Asiacontent.com, a pan-Asian consumer Internet company offering premium branded content, advertising and e-commerce.

The English-language MTV Asia Online and Chinese-language MTV Chinese Online launched in May 1999 and July 1999, respectively, while MTV Korea Online launched last month.

Copyright March 2000, Crain Communications Inc.

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