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NOT HEAD'S BUT TAIL'S

Published on .

What appears to be a head of lush human hair turns out to be the rear end of an Afghan hound in this fold-out ad for Mars Inc.'s Kal Kan division. The execution, part of a new TV and print effort for Pedigree from Grey Advertising, Los Angeles, introduces the Champion Skin & Coat system. The dog food line's "multi-ingredient" system "works from the inside to help make your dog's skin and coat the healthiest it can be."
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