HEADING DIRECTLY WEST

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Doug Speidel is heading west for the new post of senior VP-creative director at relationship marketing company Direct Partners, based in Santa Monica, Calif. Five-year-old Direct Partners' strategic work is focused and strong, said a company spokesman, and Mr. Speidel was hired to make sure the creative work matches that. Mr. Speidel also wants to be sure branding continues to get top billing. "Whatever we do at Direct [for clients] will reflect the brand image," he said. Clients include Mitsubishi Motor Sales of America, DirecTV, Sony and WebTV Networks.
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