Omnicom Group, New York, formed Accel Healthcare Communications, the 71st agency within its Diversified Agency Services group and DAS' 10th healthcare agency. Heading Accel as president is Risa Janoff Bernstein. Ms. Bernstein previously was a marketing consultant and earlier was exec VP-managing director at GTFH, now Grey Healthcare Group. The three other principals in Accel include two other Grey Healthcare alumni--Charlene Prounis, who becomes managing partner-advertising at Accel, from senior VP-marketing director at Grey Healthcare, and John Hegquist, managing director-chief creative officer, who held the same title at Grey Healthcare. The fourth Accel principal is Andrea Seiden, who becomes managing partner-medical education, from senior VP at Cliggott Communications.
Copyright January 1999, Crain Communications Inc.