Health Corp., Hoffman Estates, Ill., marketer of HIV test systems, will be the sole sponsor of World AIDS Day programming on MTV and VH1 on Dec. 1. In addition to sponsorship mentions and commercials, MTV will show a Home Access 800 number to call for a free HIV-1 test kit. Programming for World AIDS Day on MTV will run from 1 p.m. to 5 p.m. (EST) and at various times throughout the day on VH1. A. Eicoff & Co., Chicago, is agency for Home Access.
Copyright November 1996, Crain Communications Inc.