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Health site drkoop.com signs content deal with insurer

Published on .

Healthcare site drkoop.com has signed a multiyear content distribution deal with Highmark, a national health insurance company that does business as Highmark Blue Cross Blue Shield. Highmark will feature drkoop.com's health news and drug information on its site. The drkoop.com site is named after Dr. C. Everett Koop, former U.S. Surgeon General. It is managed by Empower Health Corp., Austin, Texas, of which Dr. Koop is chairman.

Copyright January 1999, Crain Communications Inc.

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