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Health site sets guaranteed click-through pricing

Published on .

HealthGate Data Corp. said it would guarantee that advertisers will get at least a 2% click-through rate on all banners placed on its Web sites. If a banner doesn't achieve that rate, HealthGate will remove it and replace it with a different banner from the advertiser. HealthGate offers advertising on three services, Free Medline, Healthy Woman and Healthy Eating.

Copyright October 1996 Crain Communications Inc.

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