×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Health site sets guaranteed click-through pricing

Published on .

HealthGate Data Corp. said it would guarantee that advertisers will get at least a 2% click-through rate on all banners placed on its Web sites. If a banner doesn't achieve that rate, HealthGate will remove it and replace it with a different banner from the advertiser. HealthGate offers advertising on three services, Free Medline, Healthy Woman and Healthy Eating.

Copyright October 1996 Crain Communications Inc.

Most Popular
In this article: