HealthGate Data Corp. said it would guarantee that advertisers will get at least a 2% click-through rate on all banners placed on its Web sites. If a banner doesn't achieve that rate, HealthGate
will remove it and replace it with a different banner from the advertiser. HealthGate offers advertising on three services, Free Medline, Healthy Woman and Healthy Eating.
Copyright October 1996 Crain Communications Inc.