HealthAxis.com, a health insurance site owned by Provident American Corp., plans to run advertising throughout the Yahoo! network of properties, targeting key demographic segments such as entrepreneurs and small businesses. HealthAxis.com also will participate in Yahoo!'s permission marketing campaign utilizing Yahoo! Direct, an online permission marketing program. In addition, HealthAxis.com has exclusive distribution agreements with America Online, Lycos, CNET and Snap!.
Copyright September 1999, Crain Communications Inc.