HealthQuick launches $15 million campaign

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HealthQuick, an online retailer of nutritional, skincare and other over-the-counter healthcare products, is launching a $12 million to $15 million online advertising campaign this week. The campaign, developed by HyperConnect Interactive, Easton, Conn., will compare prices of online and offline pharmacy and vitamin providers. The banners, running on Excite, MSN, Lycos, Yahoo! and selected sites in the DoubleClick and Phase II Media ad networks, will stress HealthQuick's policy of never being undersold.

Copyright July 1999, Crain Communications Inc.

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