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More Healthy Choice sauces

Published on .

ConAgra's Hunt-Wesson division is introducing Healthy Choice Garlic Lovers, a four-item addition to its Healthy Choice line of spaghetti sauces. A $5 million national TV campaign from Campbell Mithun Esty, Minneapolis, breaks in mid-September. ConAgra said the garlic-flavored sauces are growing at about 8% as compared to growth of about 3% in the total $1.3 billion pasta sauce category. The addition brings the number of Healthy Choice pasta sauces to 12 flavors.

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