Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Where Were You When You Heard bin Laden Was Dead?

How Media and Advertising Bigwigs, and a Couple of Ad Age Staffers, Got the News

Published on .

Editor in chief of Time . Inc.
"I was in bed, and my teenage son came downstairs and informed me that he had breaking news. He had received it by text from his girlfriend."

"Through a news alert on my iPad whilst in Brazil."

Head of TV Production at Saatchi & Saatchi
"I went to bed early, and had left the radio on, and woke up three hours later. ... I don't want to sound too analog here, but it's the truth."

Digital editor at Ad Age
"The front page of The New York Times, which was way more jarring for me than learning from Twitter, an email alert or any other digital signal."

President of DDB North America
"I was at a dinner Sunday night at a hotel in L.A. with a group of people prepping for a meeting on Monday. Someone started to get Twitter notifications and emails that bin Laden was dead and we all went to our iPhones and BlackBerrys to check out traditional news sites for confirmation."

Global CEO at Arnold Worldwide
"I was at home watching 'Celebrity Apprentice' (embarrassing, I know) and on my iPad I had a flurry of text alerts come in all announcing it at the same time. I then switched to CNN and saw it unfold. Pretty unreal."

Executive editor at Ad Age

"I was standing on line to check in at the Camelback Courtyard Hotel in Phoenix, an overflow hotel for the Association of National Advertisers' Financial Management Conference, when the BlackBerry of the man ahead of me jangled with an alert. 'It's the Wall Street Journal,' he announced. 'Osama bin Laden is dead.'"

How did you find out? Join the discussion in the comments below.

Most Popular
In this article: