Hearings set on food ads

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The U.S. Department of Agriculture, under pressure for not adequately overseeing ranch and farm industry marketing programs financed through check-offs, is setting two days of hearings next month to discuss what its oversight role of the boards should be. Twelve boards ranging from that which does the milk mustache campaign to those for pork, eggs and cotton have been asked to explain their activities and why they shouldn't face department scrutiny in spending and ad contracts.

Copyright February 1999, Crain Communications Inc.

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